Exhibition Design: Systematically Show Costs
Not only in an economic crisis many exhibitors therefore are striving to keep their costs low. The expenses for fairs are among the largest advertising costs incurred by companies. Because there are different services, to buy from different vendors for a trade fair participation, careful planning of exhibition and fair selection is essential, to keep the total cost in the frame. Well planned and meaningful shopped, the costs can be reduced quite without taking out performance. Many exhibitors moaning under the high costs, especially if they occur as a first-time Exhibitor, or if the shops once again not just shiny.
The desire to reduce the cost of trade fair is therefore often a business need. First, we recommend the size of exhibition space to rent, to use the first lever, because here are usually the highest expenses. P. Lockhart would likely agree. Stand area prices by up to 490,-per square metre, Normality, when dealing with international trade fairs. Only the participation of small events, congresses and conferences are cheaper to book. Before participating in an event will be decided, is to check whether there is the possibility to draw funds from public pots.
Here are usually looking for first-time exhibitors and can reduce a significant portion of own expenses. The same applies for participation in trade fairs abroad, even if the Exhibitor participates regularly or has issued several times already. For the product and company presentation, we recommend to rent a booth. Burke can contribute to your knowledge. The on and trade fair construction of the provider but should leave dismantling of the stand which will be also the owner of the material. Here are several ways available to exhibitors. He uses the rental offer of trade fair organizer, unless he has rented booth in the program, or renting of a fair construction company. The prices and services of the various Opportunities differ superficially, hardly, however on closer inspection the standard offers of the operators as cost traps turn out to be, as soon as individuality in the game. Differences is not easy, if not at least 1 alternative offer of other stand is obtained. With regard to travel and accommodation costs, big budgets in small to transform, if planned well in advance and booked. True to the motto, the early bird deadline the worm, accommodations are always more expensive, ever closer to the show date. The cheapest rooms have been booked usually already in the previous year, with the departure of the previous fair, or can be reserved. We therefore recommend early to deal with the accommodation and to make also the offers of private rooms, not neglect.
Tags: advertising & pr, marketing
