Guide Marketing
When the Trojan marketing is the message in a desirable package packed, so that effectively reach its target audience. Here is a practical example: doctors and other professionals are subject to in most countries certain restrictions in regard to marketing and advertising. An exception is most often at patient information unless they are neutral. “” A dentist can his patients a guide titled proper oral hygiene from A to Z “pass or send to, if this no elements of a blatant advertising” includes (so the wording of the relevant law). This mailing a suitable cooperation partner is sought for now, also sending written aimed a guide. For eg a doctor from a different area of expertise, a neighboring pharmacy or a physical therapist would suitable.
The advantage of such a cooperation is also that the costs be shared. “In our case, we were one the dentist neighboring pharmacy winning, a face care Primer” establishes and sets in. For pharmacies, cosmetics and other so-called edge range are”as mostly high-priced supplements a welcome additional revenue. Otherwise specified: the tooth doctor plays the Trojan horse for the pharmacy, which comes up through the mailing to new customers. The pharmacy as a result increases your awareness. An enclosed coupon of the pharmacy for a free skin analysis does a rest. Additional profit for the dentist is that he talks to patients who were no longer may already be longer in practice with him and were convinced by the oral hygiene Guide, a professional oral hygiene importance, representing a further revenue for the dentist. Here is an action triggered by the principle of the Trojan marketing, namely a real win-win situation for both partners. But forget in any case, prominent personalities and opinion leaders in your guides to build, because they have as opinion leaders increased build and Trust. This is the core of a successful word of mouth. The book on this topic: Trojan marketing with unconventional advertising to the market success of Roman Anlanger and Wolfgang Engel Rudolf Haufe Verlag GmbH, 287 pages, ISBN 978-3-448-08720-9 further information:
Tags: advertising & pr, marketing
